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Wednesday
Mar312010

Business can be Sustainable.. {Environmental Photographer}

Today I sent out the very first of my new design Portrait Photography Session Gift Vouchers, I am so excited to get the feedback from my client when she gets it in the mail! It is a voucher with an Easter theme (obviously), with Mother's Day Vouchers on the way soon.

I got the inspiration for my new vouchers from our wedding invitations. Our wedding is happening in under 3 weeks, and for a number of weeks (months ago now) we visited paper stores, researched online, did the rounds of some more markets and stores, and then decided to purchase from 'Amazing Paper' on Enmore Rd, Enmore, Sydney. The 'ingredients' of our delicious invite were from various sources, as sustainable and suitably matched as we are to each other.

For a while I was considering getting a DIY package to put together, or buying specifically designed invites printed in recycled materials from someone far away on ETSY, or generally, online. I personally love being creative, in my photography and in other areas such as craftiness.. so we made our invites and I am so proud of them, you can see why I would continue the theme every chance I get in my business.

The deep brown backing card is called 'Bier Bock', at 250gsm it was the perfect weight for a backing card and is made from recycled beer waste. What Australian groom would not relate to that?  I mean, even I think that is an awesome usage of waste products! The divine top sheet is 'Via Felt Cream Text Paper' and is 30% recycled and made using wind generated electricity. I am proud of the research and commitment we put into our invites, and that I can make top quality, even luscious gift vouchers for my clients to give to their families, each handmade with love, and finished with a personal seal. Even following the invitation theme each voucher has a magnetic strip on the back so recipients can post it on the fridge as a reminder to get their family organised for an adventure in their favourite location with me!

I feel each lovingly handcrafted gift certificate represents an aspect of who I am as a person as well as a photographer; committed yet not abrasive in my commitment to the environment, creative and passionate with a quietly understated sophistication..

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